The Ideas Collection is a really strong online marketing tool. The Ideas Collection is a treasury of helpful tips about important graphic arts topics. Each “tip” is written in a short article format, and includes helpful illustrations for greater clarity.
The Collection features 4 different categories of ideas:
Visitors to your website can click on whichever category interests them and they will be greeted by a pop-up menu table of contents that shows all of the ideas they can read about.
Each idea is geared toward graphic arts and the printing industry. The purpose is to have your website visitors find so much value in the content of your printing firm’s Ideas Collection that they’ll return again and again to read the updates. It is a very popular part of our websites and does a lot towards creating an impression that “your” website is better because it provides something all creatives are constantly looking for -- ideas! This really is a great sales and marketing tool. It will cause your website visitors to return to your website more often and stay longer. It’s one of those distinguishing benefits that will set your printing firm apart.