If you’ll visit 99% of the websites that printers are currently using, you’ll discover that by the time you get one or two clicks deep into the website, the content gets pretty superficial. Nowhere is this more apparent than in the products and services pages on most printers’ websites. For example: if an online visitor clicks on “Envelopes,” do they get a thorough and comprehensive listing of the many different varieties of envelopes that you can print? Or do they read, “We print envelopes of all sizes and formats”?
If you’ll go to WebsitesForPrinters.com and visit our products and services pages, you’ll discover a collection of helpful product descriptions of substance that are above and beyond the simplistic, “I’ll tell you nothing” descriptions used by your competitors. It will look like you have purposefully spent a lot more time preparing your website to meet the needs of your customers. |
 |
