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Can we get technical for a moment? If your printing firm is a leader in seeking to understand and implement the many e-commerce solutions now available, a rare window of opportunity exists for you to increase market share -- maybe dramatically. Many printers are resisting the inevitable arrival of e-commerce for the printing industry. It may be a hot debate today, but soon, maybe five or six years maximum, conducting business online will become commonplace. Now is the time to move quickly and capitalize on your competitors' inertia in this area. You have an opportunity to take their customers before they are prepared to defend them.
Here is a partial list of the current online/e-commerce capabilities of a WebsitesForPrinters.com website: a fact-filled 150 page website that is updated twice a week; detailed online information about more than 20 products and services; online resources and tech tips; an online samples gallery; a complete suite of e-commerce solutions including estimating, ordering, and sending a file with PDF enablement; self-serve online design templates; and an online document library that has online graphics of every form your customers have printed.
The longer you resist the inevitable, the further behind you will be when it gets here. Don't put off taking your website to the cutting edge of technology. |
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